Before I write a single piece of content for a brand, no matter how small or big, I start with questions. Not marketing questions. Customer questions.

I ask between 15 to 30 real, raw, specific questions customers are already asking online, in inboxes, or during support calls. 

Why? Because great content doesn’t start with clever words, it starts with understanding pain points.

• What are they struggling with?
• What do they wish existed?
• What frustrates them about your product, or your competitor’s?

When I dig deep into their minds, my ad copy stops sounding like marketing fluff. It sounds like a solution. And that’s what gets clicks, comments, and conversions.

This approach is why my content calendars are effective. They’re not just filled with “ideas”, they’re packed with answers. Content becomes a conversation, not a broadcast.

Too many brands post content they want to say, not what the audience needs to hear.

So before you plan your next week or month of posts, start by asking:
What does my customer actually want to know today?

The answers might surprise you, and your results will thank you.

Pro tip: Make customer questions your content compass. Your next winning campaign is already hidden in their frustrations.

Follow Me on LinkedIn Juma Malyunga